Marketing Lead
Remote - Temporary Contract
We are partnering with a global MedTech company in the metabolic disease space, focused on patient self-monitoring technologies, to appoint an interim Marketing Lead to drive a high-impact European launch, starting in Germany.
This is a unique opportunity to take full ownership of a ground-breaking product introduction, shaping market entry strategy, brand positioning, and long-term growth across key European markets.
Key Responsibilities:
- Strategic Launch Leadership: Develop and execute the launch strategy and annual business plan to achieve growth goals
- Brand Architecture: Establish brand positioning and competitive differentiation strategy, ensuring alignment with global brand vision
- Market Penetration: Identify and develop growth opportunities, leveraging market research to optimize launch performance
- Cross-Functional Leadership: Sponsor collaboration across commercial functions including sales, training, key account management, and market access
- Business Performance: Drive new reimbursed user acquisition through HCP brand choice and manage the consumer demand engine
- Financial Stewardship: Manage marketing drivers within defined budget limits while maximizing operating margin and ROI
Your Profile:
- 10+ years in marketing/product management within MedTech
- Proven experience leading successful product launches
- Strong understanding of the German healthcare system
- Experience in metabolic diseases or related fields is highly preferred
- Fluent in German and English
- Strategic, hands-on, and able to operate in fast-paced environments
Why consider this role?
- High-impact, high-visibility position
- Flexible working model
- International exposure with travel up to ~50% across European markets