Senior Product Marketing Manager

Location Hoofddorp
Discipline: Medical Device, Engineering
Job type: Permanent
Contact name: Ivor Duif

Contact email: i.duif@panda-int.com
Job ref: 19783
Published: about 2 months ago

For one of our highly innovative clients in the Amsterdam region we are recruiting a Senior Product Marketing Manager. This mature but growing business has been dominating their market for many years and are now in need of somebody that can bring their message across both internally as externally in the best way possible.

 

POSITION

You will lead the effort to ensure the commercial success of the products and solutions designed by our client from a marketing perspective.

Product Marketing leads the effort to ensure the commercial success of the products and solutions designed by our client from a marketing perspective. This involves the creation of clear Value Propositions and FABs (Features-Advantages-Benefits) to be communicated to customers, leveraging market, customer and consumer insight to communicate this value.

 

TASKS

  • Collect (Product) Marketing Intelligence from customers and customer meetings, in order to create insight together withtin Market intelligence and Consumer Centricity, and leverage this to enhance their value propositions;
  • ‘Selling’ the value proposition of new products within the company, including top management (English);
  • Support the Value Proposition development and the Go-to-Market model definition for new products together with the Product Management team;
  • Drive the articulation of value propositions towards customer and ensure that customer, audiologist and end-user benefits are well presented in the language of marketing;
  • Lead the creation of Features, Advantages, Benefits (FAB-framework);
  • Drive the creation of presentation and product materials for key customer presentations and trade shows and own and ensure sales support material is up to date;
  • Create and ensure all product content on their website such as datasheets, application notes, etc. are up to date;
  • Be the ‘voice of the product’, both internally & externally (English).

REQUIREMENTS

  • Master or Bachelor degree in Marketing, Business Administration or similar;
  • Bachelor or relevant education in Physics, Electronics, Engineering or related field is a plus;
  • 3-5 years’ experience from working with Product Marketing, Product Management and/or General Marketing within of the field of technology driven industries;
  • Excellent understanding of commercial and technical success criteria for products and services;
  • Prior knowledge of hearing aids, microphones or receivers is a plus;
  • Excellent communication skills in both verbal and written English.

 

Equally important to your knowledge and experience is the personality you bring. Your enthusiasm makes you a great team member; you are supportive, proactive and result-driven. You interact and communicate effectively with a wide variety of people with different backgrounds.

We are managing this process exclusively for our client. For more information please get in touch with Ivor Duif (Partner/Principal Consultant) via i.duif@panda-int.com or directly via +3120 20 44 502